首页|"景漂"归属感及满意度现状的调查研究

"景漂"归属感及满意度现状的调查研究

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2019年以来,景德镇市应建设国家陶瓷文化传承创新试验区的要求,着力夯实基层基础,强化"景漂"人才服务,建好"云游三宝"创新试验中心暨"景漂"人才服务运营中心.本次调查针对"景漂"满意度与归属感等现状,以景德镇三宝村、陶溪川、乐天陶社等"景漂"聚集地为调研地,通过描述性统计、模糊综合评价、Logit模型和中介效应模型等统计方法,从"景漂"类型分布、留景原因、现有困难、深造意愿等描述了"景漂"归属感、满意度和忠诚度现状,并提出了影响"景漂"忠诚度的两条路径.
Investigation and Research on the Current Situation of Sense of Belonging and Satisfaction of the"Jingpiao"Group
Since 2019,Jingdezhen has been striving to consolidate the grassroots foundation,strengthen the"Jingpiao"talent service,and build the"Yunyou Sanbao"Innovation Test Center and the"Jingpiao"Talent Service Operation Center in response to the requirements of the National Ceramic Culture Inheritance and Innovation Pilot Zone.In view of the current situation of sense of belonging and satisfaction of the"Jingpiao"group,this survey took Sanbao Village,Taoxichuan,Letian Taoshe and other"Jingpiao"group gathering places as the research sites,and described the current situation of"Jingpiao"belonging,satisfaction and loyalty from the distribution of"Jingpiao"types,the reasons for staying in Jingdezhen,the existing difficulties and the willingness to further study through statistical methods,such as descriptive statistics,fuzzy comprehensive evaluation,Logit model and mediating effect model,and put forward two paths affecting the loyalty of"Jingpiao"group.

"Jingpiao"GroupSense of BelongingSense of SatisfactionFuzzy Comprehensive EvaluationLogit ModelMediator Effect Model

王筠、孟军威、徐文迪、王可文、程灵、杨依晨、邱望仁

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景德镇陶瓷大学

"景漂" 归属感 满意度 模糊综合评价 Logit模型 中介效应模型

2024

景德镇陶瓷
江西省景德镇陶瓷研究所

景德镇陶瓷

影响因子:0.047
ISSN:1006-9545
年,卷(期):2024.52(4)