Research on the Innovative Approach and Mode of Jingdezhen's Ceramic Culture——Taking national porcelain brand Redleaf as an example
the thousand-year-old porcelain capital of China,Jingdezhen has a long history of ceramic culture,profound historical heritage and unique artistic charm.In the context of globalization and digitalization,Jingdezhen's ceramic industry is facing new opportunities and challenges.This paper takes national porcelain brand Redleaf as an example,deeply discusses the ways and models of Jingdezhen ceramic cultural innovation,and analyzes its practical experience in product innovation,brand building,market expansion,and scientific and technological integration,in order to provide reference for the transformation and upgrading of Jingdezhen ceramic industry.
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