Research on Customer Satisfaction Management in Chain Catering Enterprises
Chain operation is a development trend in the catering industry,which is beneficial for improving efficiency and reducing costs.However,with the new challenges brought by the impact of technological innovation such as mobile Internet,big data and arti-ficial intelligence,chain catering enterprises are facing fierce homogeneous competition due to the high substitutability of products provided among them.Improving customer satisfaction is of great practical significance for the transformation and upgrading of chain catering enterprises.Customer satisfaction directly affects the sustainable development ability of chain catering enterprises.Through questionnaire surveys,statistical analysis,and research,it has been found that customer loyalty has a significant positive impact on the development of enterprises.Customer satisfaction management is necessary to retain customers and gain competitiveness.Firstly,it is necessary to pay attention to the core catering needs of customers,improve the quality of meals,create specialty foods,and meet the needs of delicacy and practicality.Secondly,attention should be paid to optimizing the dining environment from the aspects of layout and atmosphere creation.Once again,enhance service details through service touchpoints and service interactions.Finally,it is necessary to strengthen the management system,establish standardized service processes,and pay attention to the satisfaction of inter-nal employees.
NETL
NSTL
万方数据
