Research on the Sustainable Development Path of Forest Health Tourism under the Background of Healthy China——Taking Guilin City as an Example
The report of the 20th National Congress of the Communist Party of China proposed to"comprehensively promote rural revi-talization".Forest health tourism,as a green industry,a happy industry,and a sunrise industry,can tap into the diverse value of tourist destinations,build livable,business friendly,and beautiful countryside,promote the income increase and wealth creation of forest farmers,and enhance human well-being.This article uses the SWOT-AHP analysis method combined with strategic analysis to propose suggestions for its sustainable development path.Research shows that:(1)The internal advantages of sustainable development of forest health tourism in Guilin City(0.4093)＞external opportunities(0.2952)＞internal disadvantages(0.1894)＞development threats(0.1061).Among them,excellent ecological environment(0.3235)and abundant tourism resources(0.2748)are the main advantageous factors,while the lack of supporting facilities(0.3417)and the shortage of professional talents(0.2519)are the main shortcomings af-fecting development.At the same time,it faces the biggest opportunity of increased market demand(0.4349)and the primary threat of investment and financing difficulties(0.3873).(2)In the four quadrant coordinate analysis,the center of gravity coordinate P(x,y)=P(0.2279,0.2566)of Guilin's forest health tourism development strategy,and the strategic intensity coefficient p=0.9070,determine that Guilin's forest health tourism should actively adopt a competitive sustainable development strategy.(3)Based on the above analysis,four suggestions are proposed:promote industrial integration and enrich product supply;Improve supporting facilities and enhance service experience;Cultivate professional talents and consolidate the foundation of industrial development;Strengthen investment pro-motion and optimize the business environment.
forest health and wellnessHealth tourismSustainable tourismSWOT-AHP analysis method
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