The Impact of Digital Transformation on the Financial Performance of Home Appliance Manufacturing Enterprises——Taking Gree Electric Appliances as An Example
In recent years,with the rapid development of the Internet,the traditional business model of household appliance manufac-turing enterprises can no longer meet the growing needs of consumers,bringing unprecedented opportunities and challenges to enter-prises.At the same time,with the advent of the digital economy era,home appliance companies are utilizing technologies such as ar-tificial intelligence and big data to undergo digital transformation in order to adapt to the development of the industry and society.This article takes Gree Electric Appliances as an example to introduce the driving forces and economic effects of digital transforma-tion,and then analyzes the impact of Gree Electric Appliances'digital transformation on the financial performance of enterprises,in order to provide reference and guidance for home appliance manufacturing enterprises to improve their financial performance.
digital transformationFinancial performanceHome appliance manufacturing enterprisesGree Electric Appliances
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