浅析电商视频广告动态分镜剪辑技巧
Analysis of Dynamic Segmentation Editing Techniques for E-Commerce Video Advertisements
仝笑一1
作者信息
- 1. 河南工业和信息化职业学院信息工程系,河南焦作 454000
- 折叠
摘要
电商视频广告动态分镜融商业性和视听语言艺术为一体,优秀的电商视频广告动态分镜剪辑,在提升企业品牌形象,塑造产品品牌价值方面起着举足轻重的作用.通过从电商视频广告动态分镜的艺术特点、镜头语言、声画关系、剪辑方式展开阐述,探寻制作高质量的商业视频广告的方法.
Abstract
The dynamic storyboarding of e-commerce video advertisements integrates commercialization and audio-visual language art.Excellent dynamic storyboarding editing of e-commerce video advertisements plays a crucial role in enhancing corporate brand image and shaping product brand value.By elaborating on the artistic characteristics,camera language,sound & picture relationships,and editing methods of dynamic segmentation in e-commerce video advertisements,this article explores methods for producing high-quality commercial video advertisements.
关键词
视频广告/广告动态分镜剪辑/镜头组接Key words
video advertising/advertising dynamic storyboard editing/montage引用本文复制引用
出版年
2024
NETL
NSTL
万方数据