Research on Management Motivation and Enterprise Digital Transformation
Management incentive to promote enterprise digital transformation is to implement enterprise digital construction by managers,and take data as a key element through the application of digital technology to enhance the integrated development of digital economy and real economy.Combined with the characteristics of the management and the new requirements of the development of the market environment,the short-sighted behavior of the management is controlled by equity incentive and salary incentive,and the digital transformation of the enterprise is promoted to achieve the long-term strategic goal of the enterprise.By improving the breadth of information functions and the depth of value,the enterprise digital transformation can optimize the information sharing environment to heighten the incentive of shareholders to the management,urge the management to actively fulfil social responsibilities and improve the internal control level of the enterprise,establish a good enterprise environment for the enterprise digital transformation,and alleviate the constraints of financing constraints and information asymmetry on the digital transformation.
management incentivedigital transformationsocial responsibilityinternal control