Research on the Transformation and Upgrading of Business Model of Circulation Supply Chain Driven by New Retail
Since the 21st century,as information technology has entered a new period of rapid development,China's e-commerce industry has also shown a trend of blowout development.Behind the rapid development of the e-commerce industry,the traditional circulation supply chain has constantly exposed a variety of problems,such as excessive circulation links,high circulation costs and serious waste of time,which have become obstacles restricting the continued development of the e-commerce industry and circulation industry.Through the analysis and discussion of the path and mechanism of the circulation supply chain business model upgrading and transformation under the new retail model,it provides academic reference and theoretical support for the in-depth study of the circulation supply chain business model transformation and upgrading in this field.Starting from the adjustment of products,retail channels,technology and other elements,the paper systematically sorts out the components of the transformation and upgrading mechanism,and then studies the transformation and upgrading path of traditional business models by constructing a theoretical analysis framework of circulation supply chain business models,and finally proposes a circulation supply chain platform ecosystem business model centered on big data.
NETL
NSTL
万方数据
