摘要
近几年来,根据国家政策,我国乡村旅游和复合型休闲旅游模式的发展力度不断增强.以体育文化与旅游融合发展典范的河南省焦作市温县陈家沟为例,通过分析其地理与资源优势下的文旅体融合现状,指出特色产品不足、体验欠缺、宣传乏力等问题.针对此,提出围绕个性价值打造、增强体验经济、构建IP提升宣传等策略,旨在促进当地文化、体育、旅游产业融合发展与市场拓展,以期待为该地文化、体育、旅游产业的市场拓展融合发展带来积极效力.
Abstract
In recent years,according to the national policies,the development of rural tourism and composite leisure tourism models in China is constantly strengthening.Taking Chenjiagou in Wenxian County,Jiaozuo City,Henan Province,as an example of the integration of sports culture and tourism,this paper analyzes the current situation of cultural,tourism and sports integration under its geographical and resource advantages,and points out the problems of insufficient characteristic products,lack of experience and weak promotion.In view of this,strategies such as building personality value,enhancing experience economy and boosting IP promotion are proposed to advance the integrated development and market expansion of local culture,sports and tourism industries,in order to bring positive effects to the integrated market expansion and development of local culture,sports and tourism industries.
维普
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