A Study on the Practice of Integrated Development of Chenjiagou Culture and Sports Tourism Industry in Wenxian County in the Context of Rural Revitalization
In recent years,according to the national policies,the development of rural tourism and composite leisure tourism models in China is constantly strengthening.Taking Chenjiagou in Wenxian County,Jiaozuo City,Henan Province,as an example of the integration of sports culture and tourism,this paper analyzes the current situation of cultural,tourism and sports integration under its geographical and resource advantages,and points out the problems of insufficient characteristic products,lack of experience and weak promotion.In view of this,strategies such as building personality value,enhancing experience economy and boosting IP promotion are proposed to advance the integrated development and market expansion of local culture,sports and tourism industries,in order to bring positive effects to the integrated market expansion and development of local culture,sports and tourism industries.
万方数据
维普
