Research on the Reading Promotion Strategy of Library Based on Little Red Book
As one of the most popular social applications,Little Red Book is becoming a new channel for libraries to promote reading.This paper uses the network survey method to analyze the data of cultural communication compa-nies,personal We Media and library accounts on the Little Red Book platform,then discusses the problems of the Little Red Book accounts in the development of reading promotion.It is suggested that the library should constantly explore and promote the new mode of operation,create communication platforms and expand promotion channels;establish a multimedia multi platform communication matrix;deeply cultivate the form of note content,adhere to the principle of content being the king,and optimize the presentation form;strengthen user communication and in-teraction to enhance user stickiness;pay attention to the construction of new media talent teams and improve stand-ard systems.
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