Exploring the Factors Influencing the Willingness of University Research Personnel to Continuously Use Intellectual Property Information Services
Based on the information system continuous use model and the information system success model,this paper introduces two factors of perceived risk and social impact,and constructes a model of university researchers'continuous use intention of intellectual property information service.221 valid sample data are collected by question-naire,and the data are analyzed by structural equation model.The results show that satisfaction and social influ-ence have a positive impact on the continuance intention,while perceived risk had a negative impact on the contin-uance intention.Service quality and service content have positive influence on expectation confirmation of research-ers.Further analysis reveal that the willingness of researchers to continue using perceived risk and social influence differe significantly among different disciplinary backgrounds and use experiences.It is of great significance to ex-plore the influencing factors of university researchers'willingness to continue using the intellectual property infor-mation service,which can help to reasonably locate the needs of researchers and improve the quality of university intellectual property information service.
university researchersintellectual property information servicecontinuance intentionECM-ISCmultigroup analysis