The Mechanism of Social Media Overload and Fatigue on Users' Discontinuance Intention:An Analysis Based on Meta-analysis Structural Equation Modeling
Based on the integration of relevant empirical literature,this paper constructs an integrated model of so-cial media users'discontinuance intention from the perspective of overload.Based on the meta-analysis structural equation modeling method(MASEM),this paper reveals the impact of social media overload on users'discontinu-ance intention.The meta-analysis method analysis results show that fatigue has the largest average effect on social media users'discontinuance intention;among the overload factors,communication overload has the largest mean value of correlation coefficients of discontinuance intention,followed by information overload and technology over-load.The analysis results of the structural equation model method show that fatigue and communication overload have a significant positive direct impact on the discontinuance intention;technology overload has a positive and sig-nificant impact on information overload,communication overload,and fatigue;information overload indirectly influ-ences discontinuance intention through the mediating role of fatigue.Cultural background and social media types have a moderating effect on the influence of information overload,fatigue,and discontinuance intention.
social media overloaddiscontinuance intentionmeta-analysis structural equation modelingstimulus-organism-response model
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