Research on the Promotion Strategy of Transmission Power of WeChat Public Official Accounts in Public Libraries——Taking 31 Provincial Public Libraries for Example
Social media,represented by WeChat,is an important way for public libraries to use new media to en-hance social influence and expand the scope of information services.This paper uses the data acquisition system written in Python 3.8 language to collect and analyze the articles pushed by WeChat public official accouts in 31 provincial public libraries in China.It suggests that public libraries strengthen the construction of content,grasp the value of the title of tweets,carry out diversified push strategies,and implement personalized intergenerational reading promotion.Creat a layered pattern of public library service promotion led by WeChat official account,ex-plore and cultivate new and harmonious media communication methods,and implement a normalized WeChat offi-cial account communication path,so as to achieve good promotion effects and social benefits.
public libraryWeChat Official Accounttransmission powerreading promotion
NETL
NSTL
万方数据
