Analysis of Online Consumption Preference of Instinct Layer of Leather Sofa Based on Three-level Experience Theory
In order to understand the purchase preference of leather sofas consumers on the e-commerce platform so as to help companies reasonably arrange their e-commerce product lines,it is necessary to summarize the instinctive layer product characteristics of the top-selling leather sofas on the platform with an aim to improve online sales.By collecting the price,function,color,reviews and other information of the top 100 leather sofas sold on the e-commerce platform,the product characteristics were analyzed and visualized using SPSS,Excel and other software.Specific performance is:the price of the leather sofa purchased by platform consumers is mostly in the middle and high-end,which is in line with the platform tone;sofa auxiliary function is mainly for enhancing the sitting comfort experience;according to the HSV color model,the main characteristics of the fabric are warm color,low purity,and high brightness;based on the K-means clustering method,the main color of the top selling products is yellow,gray,green,blue,where yellow system is absolutely dominant;the platform consumer leather sofa style preferences can be divided into American retro,mod-em Scandinavian,Italian light luxury according to sofa modeling and color combination consideration.Through the anal-ysis of the characteristics of the top selling products on the e-commerce platform and distribution rules,the consumers purchase preferences on the e-commerce platform leather sofa can be concluded,so as to provide guidance and theoreti-cal support for the e-commerce development of enterprises.
NETL
NSTL
万方数据
