Serialization Design of Living Room Furniture for Domestic Origi-nal Furniture Brands
Among the numerous furniture brands in China,design has gradually become an important factor to form a dif-ferentiation competitive advantage.In order to explore the design strategy of Chinese furniture brands,an original domes-tic brand(hereafter referred to as brand Z),one of the early independent designer furniture brands in China,driven by de-sign,and its living room furniture were selected as the research objects.From the brand values of brand Z,the materials,colors,functions,and modeling characteristics of brand Z living room furniture were sorted out.In combination with the market positioning of Z brand living room furniture,the consumption characteristics of the brand target consumer groups and their demand for living room furniture were analyzed by means of investigation and surveying.Based on the summarization of relevant design elements,the preliminary transformation of materials,functions,colors,shapes and oth-er additional design concepts was further formed.On this basis,the concept of"univers"was selected as the design theme,and the design elements such as Galaxy,Time and Space were extracted.Combining various design theories such as ergonomics and chromatics,a set of living room furniture products with Z brand gene was designed with an aim to ex-plore the design process in accordance with Z brand living room furniture and broaden the design ideas of Z brand living room furniture.
original furnitureliving room furniturebranding strategyserialization design
NETL
NSTL
万方数据
