Research on Customer Demand Based on on-line TV Cabinet Sales
In order to meet the needs of online TV cabinet buyers,help enterprises better develop products,and increase the conversion rate of online platform TV cabinets,the big data mining software was used to crawl the comments of on-line TV cabinet for sale,and the sentiment analysis was conducted to evaluatie artistic expression,practical functionality,and social functionality as three emotional analysis indicators.Then,the weight of potential customer needs was deter-mined and the customer demands were clarified by AHP method.The analysis of the style trends of online TV cabinet sales shows that modern minimalist and light luxury style TV cabinets are most favored by consumers in current popular styles.Consumers have higher requirements for product quality and environmental indicators of TV cabients,while also paying attention to the brand recognition and visibility of the products.
TV cabinet salesonline commentsemotional analysisAHP
NETL
NSTL
万方数据
