Design of Household Ceramic Tableware Incorporating Shijing Culture
Examining and analyzing consumers preferences,and proposes relevant suggestions for tableware design based on the"Culture of the Book of Songs"(Shijing).It utilizes the design of relevant household tableware to promote excellent traditional culture,while meeting the basic needs of users.Based on Tmall platform,a statistical analysis was conducted on the style,shape,color,decoration,and price of the top 20 tableware products.A qualitative and quantita-tive analysis was performed using the KANO model.Taking the design of new Chinese tableware as an example,the per-ceptual vocabulary was organized and positioned,and the design elements were determined to guide the final design.The factors influencing consumer purchase of tableware were identified,and relevant design points were developed.Users pay more attention to the quality and aesthetic appeal of tableware,as well as the spiritual experience brought by the de-sign.The cost-performance ratio and visual beauty of the tableware are key factors affecting sales.Through consumer re-search,a feasible design was developed,creatively incorporating the color,texture,shape,and cultural connotation of the tableware into a corresponding design scheme.
home tablewareCulture of the book of songsconsumer preferenceKANO model
万方数据
维普
