Innovative Application and Practice of AIGC in Packaging Creative Design
This study examines the current status,related technologies,existing challenges,application prospects,and re-search trends of Generative Artificial Intelligence(AIGC)in packaging creative design research.It proposes a packag-ing creative design process and method based on AIGC to enhance design efficiency and better align with user design needs.Midjourney,a Generative Adversarial Network(GAN)model,is expected to creatively generate natural lan-guage text descriptions to assist designers.The study plans to employ Analytic Hierarchy Process(AHP)and other meth-ods to filter and classify the generated images,and verify the effectiveness of this approach through practice application and testing in packaging design.Driven by AIGC,generative artificial intelligence can efficiently extract features of de-sign elements based on natural language descriptions and support designers in related design work.By conducting hierar-chical analysis on generated images,it is possible to more accurately understand and meet the specific needs of users,thereby optimizing the existing packaging creative design process.The utilization of AIGC technology can significantly improve the innovation of packaging design and the efficiency of design services.Generative artificial intelligence tech-nology is becoming an essential driving force for the development of the design field.Its application in packaging cre-ative design foreshadows new trends in the industry and is expected to guide design practices towards more intelligent and personalized directions.