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AIGC在包装创意设计中的创新应用与实践

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就生成式人工智能(Artificial Intelligence Generated Content,AIGC)在包装创意设计研究中的运用现况、相关技术、存在的问题以及运用前景和研究趋势进行探讨。提出一种基于AIGC的包装创意设计流程与方法,以更好地提升设计师的设计效率与精确匹配用户的设计需求。采用基于GAN对抗网络模型的Midjourney对设计师的自然语言文本描述进行创意生成,采用AHP层次分析法等对所生成的图像进行筛选与分类,并通过实践和测试验证该方法在包装设计中的效果。在AIGC的驱动下,生成式人工智能可以根据自然语言描述高效地进行设计元素的特征提取,并辅助设计师进行相关设计工作。通过对生成图像进行层次分析,能够更准确地理解和满足用户的具体需求,从而对现有的包装创意设计流程进行优化;利用AIGC技术,可以显著提升包装设计的创新性和设计服务的效率。AIGC技术正成为推动包装创意设计领域发展的关键力量,以期引领设计实践向更加智能化和个性化的方向发展。
Innovative Application and Practice of AIGC in Packaging Creative Design
This study examines the current status,related technologies,existing challenges,application prospects,and re-search trends of Generative Artificial Intelligence(AIGC)in packaging creative design research.It proposes a packag-ing creative design process and method based on AIGC to enhance design efficiency and better align with user design needs.Midjourney,a Generative Adversarial Network(GAN)model,is expected to creatively generate natural lan-guage text descriptions to assist designers.The study plans to employ Analytic Hierarchy Process(AHP)and other meth-ods to filter and classify the generated images,and verify the effectiveness of this approach through practice application and testing in packaging design.Driven by AIGC,generative artificial intelligence can efficiently extract features of de-sign elements based on natural language descriptions and support designers in related design work.By conducting hierar-chical analysis on generated images,it is possible to more accurately understand and meet the specific needs of users,thereby optimizing the existing packaging creative design process.The utilization of AIGC technology can significantly improve the innovation of packaging design and the efficiency of design services.Generative artificial intelligence tech-nology is becoming an essential driving force for the development of the design field.Its application in packaging cre-ative design foreshadows new trends in the industry and is expected to guide design practices towards more intelligent and personalized directions.

Artificial Intelligence Generated Content(AIGC)Midjourneyconceptual creative designpackaging de-signartificial intelligence aided design

张嘉豪、王玮、刘溢丹

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南京林业大学家居与工业设计学院,南京 210037

生成式人工智能 Midjourney 概念设计 包装创意设计 人工智能辅助设计

2024

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中国家具工业信息中心 中国家具协会

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ISSN:1000-4629
年,卷(期):2024.45(6)