The Influence of Market Segmentation on Firms'Cross-Regional Cooperative R&D:Strategic Decision and Welfare Analysis
In order to explore how the national unified market influences firms'cooperative R&D,a dy-namic game model is constructed to analyze how market segmentation affects the strategic decision and welfare level of cross-regional cooperative R&D.The main findings are as follows:Firstly,compared with independent R&D strategy,cross-regional cooperative R&D can bring more profits to firms.Therefore,firms are still in-clined to choose cross-regional cooperative R&D strategy under market segmentation.Secondly,although mar-ket segmentation does not affect the strategic choice between independent R&D and cooperative R&D,it has a potential negative effect on R&D input in cooperative R&D—Market segmentation not only inhibits R&D in-put,but also plays a negative moderating effect,which reduces the promotion effect of R&D spillover effect on R&D input.Thirdly,welfare analysis shows that the degree of market segmentation has a U-shaped effect on total social welfare and profits,but has a negative effect on consumer surplus in cross-regional cooperative R&D.This paper proposes the mechanism of market segmentation inhibiting innovation and consumer welfare from the perspective of cooperative R&D.