How Does Digital Financial Literacy Have an Impact on Healthy Household Consumption:Mechanisms and Evidence
Promoting the development of health consumption helps to improve people's health level and cultivate and expand new consumption,which is a significant content of implementing Healthy China initiative.In the context of the rapid development of digital economy,residents'digital financial literacy has an important impact on healthy household consumption.This paper divides health consumption into basic health consumption and developmental health consump-tion.Based on the measurement of digital financial literacy,this paper empirically tests the im-pact of digital financial literacy on healthy household consumption.The results show that digital financial literacy has a crucial role in promoting healthy household consumption.Digital financial literacy can promote the development of development-oriented health consumption by improving families'access to internet platforms,increasing their own health cognition level and improving their own risk prevention level.Both subjective and objective risk preference have significant moderating effects on the impact of digital financial literacy on healthy household consump-tion.The research conclusions of this paper provide policy references for promoting the develop-ment of health consumption,including improving family digital financial literacy,changing the concept of health consumption,paying attention to family risk preference and enriching the sup-ply of health consumption.
万方数据
维普
