Research on Current Situation and Countermeasures of the Dissemination of Traditional Chinese Medicine Health Culture in Heilongjiang Province
As one of the characteristic cultures of Heilongjiang Province,the health preservation culture of traditional Chinese medicine in Heilongjiang Province has unique advantages such as natural resources,history and culture,and has a relatively good development prospect and application prospect.However,the lack of effective use of resources,the lack of talents for publicity and communication and the weak awareness of communication have largely hindered the dissemination of traditional Chinese medicine health culture in Heilongjiang Province.Use Internet platforms and new media resources to expand the scope of communication,accurately locate users and grasp users'psychology.Starting with talents,industry,consciousness and mode,combined with regional and resource advantages,form an industrial economic chain for the dissemination of health preservation culture,and effectively spread the health preservation culture of traditional Chinese medicine in Heilongjiang Province in many aspects,angles and platforms.
Heilongjiang Provincetraditional Chinese medicine health preservation culturecurrent situation of communicationcommunication strategies