Strategy for Constructing the Image of Technology Enterprises Based on CIS Theory—A Case Study on Huawei
Starting from the perspective of CIS(Modern Business Strategy)theory,this study summarizes the image construction strategy of Huawei,a technology company.In terms of concept identification,technology enterprises should shape an image that is people-oriented,committed to intelligent connectivity,and pursues long-term profits;in the dimension of behavior recognition,it is necessary to improve internal basic systems and strengthen external public relations forces;In the dimension of visual recognition,it is necessary to design concise,clear,beautiful and unique visual basic elements,and plan application elements that highlight the characteristics of the enterprise.It should be noted that technology enterprises should implement and adjust their concept identification in a timely manner,accelerate independent research and development,and comprehensively use new media technology to improve their image construction.
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