Research on Live Streaming Valuation Based on Improved Metcalfe Model—A Case Study on Huya.com
For live streaming platforms,traditional valuation methods have significant limitations due to the large proportion of intangible assets and the lack of sales revenue.The Metcalfe Model is suitable for live streaming platforms that are valued based on user value.However,the Metcalfe model has shortcomings such as the inability to distinguish users.Therefore,the model was improved by introducing factors such as average user contribution,order cost,and market share that have a significant impact on the valuation results.The valuation of Huya.com was also conducted,and the results showed that the improved Metcalfe Model is more accurate in valuing live streaming platforms.The improved Metcalfe Model is not only applicable to live streaming platforms,but also has reference significance for the valuation of other platforms.
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