Analysis of Marketing Strategies for Environmentally Friendly Clothing
With the rapid development of the times,the people's economic and living standards have improved,and they have also paid more attention to the pursuit of sustainable development.Nowadays,the environmental protection industry is rising,and various industries are actively seeking transformation.The increasing attention of the public to environmental protection clothing has also led to the growth of the environmental protection clothing industry.Based on the Internet tide of the current era,starting from the overall status and prospects of the environmental protection clothing industry,through the study of consumer psychological behavior,this paper briefly analyzes the marketing strategy of environmental protection clothing in terms of marketing channels,business methods,brand image establishment:First,give full play to the role of the network platform and KOC.Second,skillfully combine online and offline to fully mobilize the enthusiasm of consumers.Third it is important to actively assume social responsibility,guide consumers to participate in the environmental protection army,establish brand image and enhance customer stickiness.Market demand drives industrial development,and industrial development transmits the concept of environmental protection.
万方数据
维普
