Research on the Influence of lonely Marketing on the Purchase Intention of"Empty Nest Youth"—A Case Study on Ganzhou
Against the backdrop of the rapid development of the lonely economy,based on consumer purchasing decision theory,a quantitative research method was adopted to investigate the impact of lonely marketing on the purchase intention of 805"empty nest youth"in Ganzhou.The research results indicate that the stronger an individual's sense of loneliness,the stronger their willingness to consume.Enterprises should adopt different marketing strategies for each stage of consumer purchasing decisions and actively pay attention to the psychology of loneliness and consumption.
lonely marketingempty nest youthwillingness to buyconsumer purchasing decision theory
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