Exploring the Innovative Path of Intangible Cultural Heritage Inheritance—A Case Study on Hezhe Ethnic Fish Skin Painting in Heilongjiang Province
The Hezhe ethnic group in Heilongjiang Province has a long and rich history.As one of the artistic treasures of the Hezhe ethnic group,fish skin paintings are an important intangible cultural heritage,fully demonstrating the cultural value and pursuit of the Hezhe ethnic group.By introducing the characteristics of Hezhe ethnic fish skin paintings in Heilongjiang Province,grasping the new opportunities and challenges faced by current fish skin paintings,proposing to cooperate with new media to expand public awareness,improve product practicality and co brand by combining life scenes,and create a promotion path for new cultural and creative industries in Northeast China.This plays an important role in promoting the inheritance of Heilongjiang culture and cultivating new economic growth points in Heilongjiang Province.
Hezhe ethnic groupIntangible cultural heritageFish skin painting
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