Brand Marketing Strategy Analysis of Tiktok Short Video Platform under the Background of New Media
With the advent of the new media era,more and more enterprises or institutions have broken through the constraints of traditional marketing concepts and are seeking new marketing methods in their daily operations and management work.Tiktok is one of the short video platforms emerging in the new era.It has a variety of functions,such as watching videos,social networking,live broadcast,etc.,which has been recognized by the majority of social groups.Optimizing the brand marketing strategy of Tiktok short video platform based on the new media background can not only improve the quality of marketing work,but also bring a lot of considerable benefits to enterprises.Based on relevant research results and practical experience,this paper will analyze and discuss the development status of short video industry under the new media background,the development trend of Tiktok short video platform,the problems in brand marketing of Tiktok short video platform under the new media background and optimization strategies from multiple perspectives,hoping to inspire more enterprises and institutions.
New mediaTiktokShort video platformBrand marketingStrategy
NETL
NSTL
万方数据
