Research on Precision Marketing Strategies for Cultural Tourism Products in Shandong Province in the Digital Economy Era
With the advent of the digital age,the traditional marketing methods can not meet the needs of consumers,travel and literature enterprises need to adopt more intelligent,diversified marketing means.The accurate marketing of literature travel products has become a challenge for literature travel enterprises.According to the characteristics of the digital era,this paper puts forward a series of new directions,such as scientific and technological innovation and digital marketing,in order to better meet the needs of the current consumer market,and then realize the precision and optimization of the marketing of travel products.Through cross-border cooperation,build a feasible cultural tourism product eco-chain,enrich the types and forms of cultural tourism products,and promote the continuous upgrading and long-term development of cultural tourism industry.
Digital economyCultural tourismPrecision marketing
万方数据
维普
