Research on the Impact of ChatGPT on Marketing Strategies in the New Tea Beverage Industry
With the rapid development of technology,ChatGPT,as a typical representative of artificial intelligence technology,has the ability of self-learning,self-adaptation,and self-understanding,and has received widespread attention from various industries.At present,new tea beverage products with dual functions of traditional tea drinks and milk tea have become sought after by many young people.However,traditional marketing strategies can no longer meet the development needs of the new tea beverage industry.The competition is fierce and the update iteration is fast.There are problems such as poor innovation of marketing subjects,low quality and efficiency of marketing content,low added value of products,and unsuitability to user preferences.The emergence of ChatGPT has provided new ideas for it,including promoting innovation in marketing entities,generating high-quality marketing plans,strengthening product value-added services,and enhancing user awareness of products,aiming to promote the high-quality development of the new tea beverage industry in branding,scaling,and digitization.
万方数据
维普
