Research on Rural Tourism E-Commerce Development under the Background of Rural Revitalization
In recent years,China's rural tourism industry has encountered a significant decline in the number of tourists and tourism consumption,and the development of rural tourism has been stagnant for many years.However,with the gradual recovery of the tourism market,the rural tourism industry urgently needs to undergo transformation and upgrading to cope with the new market environment.In order to meet the increasingly diverse needs of tourism consumers,it is crucial to build an innovative rural tourism e-commerce model guided by tourist demand.This model is not only the key to promoting the steady progress of China's rural tourism industry,but also an important way to realize the rural revitalization strategy.