The Current Situation,Problems and Countermeasures of Live Streaming E-Commerce Industry Development in the Digital Economy
With the booming development of the digital economy,live streaming e-commerce,as the current mainstream business model,has played an important role in promoting consumption,creating employment,and supporting economic development.However,while the live streaming e-commerce industry is rapidly developing,it has also exposed many problems,such as brushing orders and false advertising,uneven quality,and regulatory issues.By exploring the current development status and trends of live streaming e-commerce industry in the digital economy,combined with case studies,this paper points out the existing problems and proposes corresponding countermeasures and suggestions.
Digital economyLive streaming e-commerceIndustrial developmentlCurrent situationProblemsSuggestions for countermeasures
NETL
NSTL
万方数据
