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中美市场比较视域下我国大众线上零售家装部品研究

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随着全球化快速发展和大众居住要求的提高,部分发达国家已实现了住宅及室内环境部品工业化,美国凭借产业链完整等多方面优势达到了全球家装部品尤其家具制造出口的最高水平.相较之下,短短十几年内我国家装部品在工业化、可持续化、市场化等方面虽取得一定发展,但仍存在诸多不足,尤其是部分的互联网化.本文研究目的在于探析中美家装部品的差异性和相似性,尤其是最广阔的大众线上零售市场,通过中国与美国线上零售的各类家装部品、市场体系等方面的综合对比,反推我国大众住宅产业化部品的工业化和商品化程度,为我国室内人居环境家装部品未来发展提供创新思路.
Study of Chinese Mass Online Retail Home Decoration Products in the Comparative Perspective of Sino-U.S.Markets
With the rapid development of globalization and increasing demands for mass housing,some developed countries have achieved the industrialization of housing and indoor environmental components.The United States,in particular,has reached the highest level of global exports in home furnishing components,especially furniture manufacturing,thanks to its complete industrial supply chain and various advantages.In contrast,despite certain developments in industrialization,sustainability,and marketization of home furnishing components in China over the past decade,there are still many shortcomings,especially the internalization of furnishing components.The purpose of this study is to analyze the differences and similarities between Chinese and American home furnishing components,particularly in the vast online retail market.Through a comprehensive comparison of various aspects,such as home furnishing components and market systems in online retail in China and the United States,this research aims to provide innovative insights into the industrialization and commoditization levels of mass housing components in China,offering new perspectives for the future development of Chinese indoor human environment home furnishing components.

Online retailHome furnishing componentsCommoditizationSino-U.S.comparison

沈君承、罗鸿、陈赟冰

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清华大学美术学院,北京 100084

蒙纳士大学艺术设计与建筑学院,澳大利亚墨尔本 3145

线上零售 家装部品 商品化 中美对比

清华大学文科建设"双高"计划(2021)

2021TSG08103

2024

家具与室内装饰
中南林学院

家具与室内装饰

北大核心
ISSN:1006-8260
年,卷(期):2024.31(1)
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