Study of Chinese Mass Online Retail Home Decoration Products in the Comparative Perspective of Sino-U.S.Markets
With the rapid development of globalization and increasing demands for mass housing,some developed countries have achieved the industrialization of housing and indoor environmental components.The United States,in particular,has reached the highest level of global exports in home furnishing components,especially furniture manufacturing,thanks to its complete industrial supply chain and various advantages.In contrast,despite certain developments in industrialization,sustainability,and marketization of home furnishing components in China over the past decade,there are still many shortcomings,especially the internalization of furnishing components.The purpose of this study is to analyze the differences and similarities between Chinese and American home furnishing components,particularly in the vast online retail market.Through a comprehensive comparison of various aspects,such as home furnishing components and market systems in online retail in China and the United States,this research aims to provide innovative insights into the industrialization and commoditization levels of mass housing components in China,offering new perspectives for the future development of Chinese indoor human environment home furnishing components.