The purpose is to apply situational cognition theory to the design of Liangzhu cultural and creative products,providing new design ideas for the innovation of cultural and popular science cultural and creative products at present.Method:By analyzing situational cognition theory and current popular science cultural and creative products,summarize the theoretical,practical,and reflective aspects of current popular science cultural and creative products.Integrating design thinking and design methods into the situational cognition theory,the method of the three situational cognition dimensions of"building the environment with knowledge,""using the environment with action,"and"knowing and doing good"is extracted,and the design model of cultural and creative products based on the situational cognition theory is created.Finally,taking Liangzhu Culture in Zhejiang Province as an example for design practice,the relevant concepts of the design model are practiced and supported.The conclusion is that applying situational cognition theory to cultural and creative design for cultural popularization can become a link for transmitting cultural knowledge,increase the interactivity of cultural popularization,promote learners'practical application ability of knowledge,effectively arouse interest in culture,and thus inherit traditional Chinese culture and transmit national spirit.
关键词
情境认知理论/文化科普/良渚文化/文创产品
Key words
Situational Cognitive Theory/Cultural Science Popularization/Liangzhu Culture/Cultural and creative products
维普
万方数据