Research on the Design Method of Metonymy of Cultural and Creative Products in Mogao Grottoes
This article is based on the current national and regional cultural and tourism development needs,constructs innovative methods for cultural and creative product metonymic design,promotes the generation of diversified design schemes,and meets consumers'deep cultural experience and emotional resonance needs for cultural and creative products.The article explores and constructs the inheritance relationship between the connotation and extension terms of the cultural purpose domain through the establishment of the class hierarchy structure of the connotation and extension inheritance theory.Through the establishment of three levels of metonymic mapping,multiple mapping results of the product source domain can be obtained,and finally,diversified design schemes can be generated and applied to the design practice of cultural and creative products in Mogao Caves.The article establishes the multi-path cognitive association of"users,""culture,"and"cultural and creative products"from the perspective of metonymic cognitive adjacency logic,which provides new ideas and methods for users to deeply understand the culture of Mogao Caves.
Metaphorical design approachCultural and creative productsMurals of the Mogao Caves
万方数据
维普
