This article is based on the current national and regional cultural and tourism development needs,constructs innovative methods for cultural and creative product metonymic design,promotes the generation of diversified design schemes,and meets consumers'deep cultural experience and emotional resonance needs for cultural and creative products.The article explores and constructs the inheritance relationship between the connotation and extension terms of the cultural purpose domain through the establishment of the class hierarchy structure of the connotation and extension inheritance theory.Through the establishment of three levels of metonymic mapping,multiple mapping results of the product source domain can be obtained,and finally,diversified design schemes can be generated and applied to the design practice of cultural and creative products in Mogao Caves.The article establishes the multi-path cognitive association of"users,""culture,"and"cultural and creative products"from the perspective of metonymic cognitive adjacency logic,which provides new ideas and methods for users to deeply understand the culture of Mogao Caves.
关键词
转喻设计/文创产品/莫高窟壁画
Key words
Metaphorical design approach/Cultural and creative products/Murals of the Mogao Caves
维普
万方数据