Red Cultural Genes in Northern Guangxi:An Empirical Study in the Packaging Design of Cultural and Creative Products
The red cultural resources in northern Guangxi are an extremely heavy revolutionary heritage,leaving valuable red culture and spiritual wealth.The purpose of this paper is to take the packaging design of cultural and creative products in northern Guangxi as the research goal and to explore the rational design path of red cultural genes in the packaging design of cultural and creative products in northern Guangxi.Through the use of cultural gene theory and Pang Pu's'trichotomy'theory,the red cultural genes in northern Guangxi are divided into three levels:material culture,behavioral culture,and spiritual culture,and four typical visual representation factors of color expression,characteristic form,historical story,and red spirit are extracted to construct the red cultural factor database in northern Guangxi.The AHP analytic hierarchy process is used to comprehensively analyze the cultural factors to ensure the scientific,reasonable,and practical implementation of the innovative practice scheme of cultural and creative product packaging design in northern Guangxi and to avoid the homogenization of cultural and creative product packaging.It provides new ideas for the packaging design practice of modern cultural and creative products.
Cultural geneAHPCultural and creative packaging designNorthern Guangxi
万方数据
维普
