A Study on Perceived Preferences of Ming-Style Furniture Patterns Based on Structural Equation Modeling Analysis
The aesthetic experience of Ming-style furniture patterns is common in modern product design,and understanding the relationship between consumer preference in visual processing and pattern perception is crucial for the decorative application of traditional patterns in modern products,but no study has yet explained the relationship between aesthetic preference in consumer visual processing and pattern perception of Ming-style furniture.Therefore,this paper adopts structural equation modeling analysis to explore the relationship between Ming-style furniture pattern perception and preference.The questionnaire scale method was used to collect data,and SPSS and AMOS software were used to conduct path coefficient analysis,correlation analysis,and moderation analysis.The results show that in Ming-style furniture pattern perception,factors such as familiarity,complexity,beauty,abstractness,and dynamicity have a significant positive correlation with preference,with familiarity being the best measure of perceived preference for Ming-style furniture patterns.The proposed model has differences between the professional and non-professional groups,but the high and low values of interest have a significant positive moderating effect on the perceived preference of both groups.The above results provide a reference basis for the practical application of Ming-style furniture patterns in modern product decoration.
Ming-style furniture patternsModeling of perceived preferencesStructural equation analysisCluster analysisInterest moderation
NETL
NSTL
万方数据
维普
