Research on Color Visual Influencing Factors of Youth Apartments Based on Eye Tracking
With the rapid development of Chinese society,the rental of single apartments has become a popular industry in the market economy.If the color design of the apartment can meet the visual preferences of young tenants,it will inevitably increase the transaction volume of youth apartment rentals.In order to explore the visual preference of tenants of different groups,this paper used the PCCS color system and control variable method to make the color scheme of youth apartments,recorded the gaze time of different groups of subjects watching different color design schemes of apartment tenants aged 18-35 from different regions through eye tracking instruments,used multiple linear regression of quantitative class Ⅰ theory to analyze the interior color design factors and demographic factors,and then studied the color cognitive characteristics and rules of young tenants.The visual difference in cognitive color among young people of different genders,places of origin,and occupations was analyzed by the quantitative research method.
Eye tracking experimentYouth apartment color designPCCS color systemHueMultiple linear regression
NETL
NSTL
万方数据
维普
