Research on the Design Strategy of Virtual Exhibition Hall under the Perspective of Interactive Experience
To explore the digital expression and design strategy of virtual exhibition halls in the context of experience economy.Firstly,thirteen virtual exhibition halls with different themes are randomly selected from the digital exhibition halls of the National Museum of China,the Palace Museum,and Tsinghua University,and combined with the questionnaire research,we analyze them qualitatively in terms of nine influencing factors,such as the first impression,visual layout,etc.,and summarize the design elements of the virtual exhibition halls as the spatial vein and fluent guidance,visual and tactile fusion and interface information,and the experiential resonance and intellectual feedback loop in three major aspects.From the three levels of sensory immersion layer,behavioral interaction layer,and sensory resonance layer,the three major layers of virtual exhibition halls are constructed,which leads to the design strategy model of virtual exhibition halls under the perspective of interactive experience,i.e.,immersive experience:to create a contextualized narrative space,moderate experience:to construct a sensory-intelligent feedback loop,and integrated experience:to create a multidimensional interactive ecological cluster.The design of the virtual exhibition hall from the perspective of interactive experience can be oriented to the user's behavioral interaction,behavioral habits,and other factors and systematically optimize the value of the user's behavioral experience in the process of watching the game.
万方数据
维普
