Research on User Operation Strategy of Interior Cloud Design Platform Based on AARRR Model
With the rapid development of Internet technology,technologies such as cloud design and the Internet of Things are profoundly changing the operation mode of the home interior design industry.The AARRR model,as one of the key models for understanding the full life cycle of users and fully exploiting their value,is an important basis for user operation of interior cloud design platforms.Based on the AARRR model,this paper constructs a complete perspective of user operation for interior cloud design platforms,proposes stage-by-stage operation strategies from five key stages:customer acquisition,activation,retention,realization,and self-propagation,and verifies its feasibility with the example of Kujia Le,which is expected to help interior cloud design platforms optimize the value of the user lifecycle and provide reference to other interior cloud design platforms when they formulate their user operation strategies.It also provides a reference for other interior cloud design platforms to formulate user operation strategies.
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