Research on the Integration and Innovation of Hunan Folk Arts and Red Tourism Cultural and Creative Products
This paper aims to explore innovative design strategies and practices for the integration of Hunan folk art and Red Tourism cultural and creative products. By using interview surveys,empirical research methods,and case analysis methods,starting from the current situation and existing problems of Hunan folk art inheritance and the red tourism cultural and creative market,targeted strategies are proposed to strengthen semantic symbol design,precise positioning design,technological innovation design,and brand building. Taking Western Hunan Batik,Cut-paper at Tahu and Dongkou Wood Caving as examples,design methods and application theories are summarized using Hunan folk art as a carrier and red tourism culture as the main topic. The feasibility and effectiveness of Hunan folk art integrating into red culture and creative product innovation are explored,it will provide methodological guidance for the development of red Hunan tourism cultural and creative products,at the same time,achieve a win-win situation of sustainable development of cultural products and inheritance of folk arts.
Huxiang folk artRed cultureCultural and creative productsDesign innovation
万方数据
维普
