Adaptive Creative and Design of Red Cultural Products in Hunan-Jiangxi Border Region
In the context of design-enabled cultural inheritance,the homogenization of regional cultural translation in cultural creative products and the weakness of communication power constrain cultural inheritance.Taking the design of red cultural creative products in the Hunan-Jiangxi Border Region as an example,this study proposes an adaptive development method for cultural creative products,highlighting the red culture of the Hunan-Jiangxi Border Region and accurate cultural translation,matching the differentiated needs of red tourism groups,and enhancing cultural communication.Firstly,we detect the user needs based on the user consumption category preference scale and the product demand characteristics scale with college students as the research object.Then,the red cultural genes of the Hunan-Jiangxi Border Region are analyzed to guide the practice of product design.Finally,the post-evaluation of the designed products is carried out from the design,functional,and cultural layers to empirically prove the feasibility of the adaptive development method for cultural creative products.The research results indicate that the adaptive development method of red cultural creative products in the Hunan-Jiangxi Border Region can assist designers in their design decisions.
Red cultural creative productsAdaptive development methodUser profileRed cultural genesPost-evaluation
万方数据
维普
