A Study on the Development Strategies of Chongqing's Cultural and Creative Industries Driven by New Quality Productivity
During the symposium on promoting the development of the western region and the inspection of Chongqing,the General Secretary emphasized the importance of developing new types of productivity and distinctive advantageous industries based on local conditions.This paper explores how new quality productivity can drive the development of Chongqing's cultural and creative industries in the context of its designation as a"City of Design."The research aims to leverage this opportunity to optimize the structure of the cultural and creative industries and promote the coordinated development of Bayu culture and the construction of the"City of Design."Through case analysis,combined with Chongqing's geographical and cultural advantages,this paper constructs a new productivity formula model for the development of Chongqing's cultural and creative industries.The research concludes with six major strategies and fifteen specific recommendations aimed at improving the overall quality of Chongqing's cultural and creative industries and providing new ideas for shaping a vibrant cultural and creative center in the new era of western development.
New era in western ChinaCity of designNew quality productivityChongqing's cultural and creative industries