摘要
伴随着中国制造向中国创造转变进程的加快,中国家具业品牌建设工作的重要性越发凸显.目前家具行业正通过品牌评价、评审评定、创新商业模式、参与国际活动、进行海外布局等方式塑造品牌形象.当前形势下,行业品牌建设仍面临诸多发展问题亟待解决.展望未来,政府、行业、协会和企业需要形成合力,不断优化品牌发展环境,提升品牌价值,共同推动品牌建设,促进中国品牌的社会化和全球化进程,为建设世界家具强国做出积极努力.
Abstract
As China accelerates its transition from"Made in China"to"Created in China,"branding has become increasingly important in the furniture industry.Currently,the industry is building brand images through evaluation,accreditation,innovative business models,participation in international activities,and overseas expansion.However,branding in the furniture industry still faces many pressing challenges.Looking ahead,the government,industry,associations,and enterprises must work together to improve the brand development environment,enhance brand value,and promote the socialization and globalization of Chinese brands,contributing to the establishment of China as a global furniture powerhouse.
NETL
NSTL
万方数据