Brand Development and Prospects in China's Furniture Industry
As China accelerates its transition from"Made in China"to"Created in China,"branding has become increasingly important in the furniture industry.Currently,the industry is building brand images through evaluation,accreditation,innovative business models,participation in international activities,and overseas expansion.However,branding in the furniture industry still faces many pressing challenges.Looking ahead,the government,industry,associations,and enterprises must work together to improve the brand development environment,enhance brand value,and promote the socialization and globalization of Chinese brands,contributing to the establishment of China as a global furniture powerhouse.
NETL
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万方数据
