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兴业银行绿色金融助力乡村振兴案例分析

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我国2020年强调发展绿色金融并向全世界提出"双碳"的目标,党的二十大报告也再次强调要振兴乡村,发展绿色金融.兴业银行作为我国第一家加入赤道原则的银行,对乡村振兴的扶持力度逐渐增大,目前发展绿色金融已经成为乡村振兴的关键路径.本文运用案例分析法对兴业银行绿色金融助推乡村振兴发展策略进行研究,以赤道原则、可持续发展理论等为理论基础,运用PEST模型分析兴业银行所处的宏观环境,利用SWOT分析法探究兴业银行绿色金融助推乡村振兴方面已具备的优势、存在的劣势、面临的机会与威胁,并通过SWOT矩阵提出理想化策略,与兴业银行目前所执行的策略进行对比,提出仍需改进的问题以及相应的对策.
Case Study of Green Finance Helping Rural Revitalisation by Industrial Bank
China emphasised the development of green finance in 2020 and proposed the goal of"double carbon"to the world,and the report of the 20th Party Congress also re-emphasised the need to revitalise the countryside and develop green finance.As the first bank in China to join the Equator Principles,Societe Generale has gradually increased its support for rural revitalisation,and the development of green finance has now become a key path to rural revitalisation.This report uses the case study method to study the green finance of Industrial Bank to promote rural revitalisation,takes the Equator Principles and sustainable development theory as the theoretical basis,uses the PEST model to analyse the macro-environment in which Industrial Bank is situated,and uses the SWOT analysis method to explore the advantages,disadvantages,opportunities and threats faced by Industrial Bank's green finance to promote rural revitalisation and puts forward idealised strategies with the SWOT matrix.The SWOT matrix proposes an idealised strategy,compares it with the strategy currently implemented by Industrial Bank,and puts forward the problems that still need to be improved as well as the corresponding countermeasures.

industrial bankgreen financerural revitalizationSWOT analysis method

孙嘉欣、周曼、周嘉宁、孙琪

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东北师范大学,吉林长春 130117

兴业银行 绿色金融 乡村振兴 SWOT分析法

2024

吉林金融研究
中国人民银行长春中心支行

吉林金融研究

CHSSCD
影响因子:0.418
ISSN:1009-3109
年,卷(期):2024.(1)
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