Case Study of Green Finance Helping Rural Revitalisation by Industrial Bank
China emphasised the development of green finance in 2020 and proposed the goal of"double carbon"to the world,and the report of the 20th Party Congress also re-emphasised the need to revitalise the countryside and develop green finance.As the first bank in China to join the Equator Principles,Societe Generale has gradually increased its support for rural revitalisation,and the development of green finance has now become a key path to rural revitalisation.This report uses the case study method to study the green finance of Industrial Bank to promote rural revitalisation,takes the Equator Principles and sustainable development theory as the theoretical basis,uses the PEST model to analyse the macro-environment in which Industrial Bank is situated,and uses the SWOT analysis method to explore the advantages,disadvantages,opportunities and threats faced by Industrial Bank's green finance to promote rural revitalisation and puts forward idealised strategies with the SWOT matrix.The SWOT matrix proposes an idealised strategy,compares it with the strategy currently implemented by Industrial Bank,and puts forward the problems that still need to be improved as well as the corresponding countermeasures.