On How to"Move According to the Situation"in the Era of Omnimedia for News Propaganda of State-owned Enterprises
In order to do a good job in propaganda work under the new circumstances,we must consciously take the mission of upholding socialism,rallying public support,fostering a new generation with sound values and ethics,developing Chinese culture,and presenting a positive image of China.For state-owned enterprises,high-quality propaganda is the implicit support of high-quality development of enterprises.It is found that most state-owned enterprises have lots of contents,but the influence is homogeneous and flat;the brand has been planned,but the value is implicit and short;the form has been expanded,but the effectiveness is not good enough and fragmented.The paper reveals three major trends and four main changes in propaganda of state-owned enter-prises nowadays.
the era of omnimediastate-owned enterprisepropagandafour changes