Curriculum Reform Practice of Advertising Design under the Combination of Teaching and Practice
The course of advertising design is one of the core courses for design majors in art colleges and universities in China,playing an important role in practical teaching.Although it has achieved certain achieve-ments since its establishment,it still faces many challenges and problems.Therefore,it is necessary to further ex-plore the teaching reform path and methods of advertising design courses in the new era,in order to better meet the needs of the development of the times.This article provides an in-depth analysis of the problems existing in the reform practice of advertising design courses,and proposes a series of specific reform plans.Practice has shown that these measures provide useful references for further improvement of advertising design courses.
advertising designpractical teachingcurriculum reforminnovative practice
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