教学与实践相结合的广告设计课程改革实践
Curriculum Reform Practice of Advertising Design under the Combination of Teaching and Practice
王宇昕1
作者信息
摘要
广告设计这门课程是我国艺术类高校设计类专业的核心课程之一,在实际教学中具有重要地位,尽管在开设以来已经取得一定的成果,但仍面临许多挑战和问题.因此,需要进一步探索新时期广告设计课程的教学改革路径与方法,以更好地满足时代发展的需求.本文针对广告设计课程改革实践中存在的问题进行了深入分析,并提出了一系列具体的改革方案,经过实践表明,这些措施为广告设计课程的进一步改进提供了有益借鉴.
Abstract
The course of advertising design is one of the core courses for design majors in art colleges and universities in China,playing an important role in practical teaching.Although it has achieved certain achieve-ments since its establishment,it still faces many challenges and problems.Therefore,it is necessary to further ex-plore the teaching reform path and methods of advertising design courses in the new era,in order to better meet the needs of the development of the times.This article provides an in-depth analysis of the problems existing in the reform practice of advertising design courses,and proposes a series of specific reform plans.Practice has shown that these measures provide useful references for further improvement of advertising design courses.
关键词
广告设计/实践教学/课程改革/创新实践Key words
advertising design/practical teaching/curriculum reform/innovative practice引用本文复制引用
出版年
2024
NETL
NSTL
万方数据