Research on English Translation Strategies of Traditional Chinese Color Terms from the Perspective of Cross-Cultural Communication
In recent years,traditional Chinese culture has spread to the world as a business card of China.Af-ter thousands of years of inheritance,Chinese culture is the"root"and"soul"of the Chinese nation,and it is also the embodiment of China's soft power in the world.As an important part of traditional culture,traditional Chinese color lexical system is different from basic color words and physical color words,representing the traditional way of Chinese people to get to know the world since ancient times,and is a gorgeous ornament of Chinese culture.As an important means of cultural"going global","translation"has been increasingly studied in some foreign translation activities,and the English translation norms of public signs,publicity texts,literary works and other materials have attracted wide attention.
cross-cultural communicationtraditional color termEnglish translation strategy