An Analysis of Factors Influencing Female Sports Fans'Attention to Sports
The development of"her economy"and the participation and performance of women in the field of sports have also been more recognized and supported.Internet and social media platforms provide female sports fans with more abundant sports information and more convenient ways of communication and interaction.This paper takes female sports fans as the research object,takes their media expression in social media platforms as the entry point,combines the characteristics of sports and social media platforms,the reasons for female sports fans to enter the field and the relevant theories of interpersonal communication,studies and analyzes the factors and characteristics of female sports fans'attention to sports,and then puts forward better suggestions for the fe-male sports market.
NETL
NSTL
万方数据
