Expectations and Contrasts:The Role Misalignment and Value Reconstruction of the Dissemination College Student Internet Celebrities
As the youth in the new era,college student Internet celebrities are expected to convey positive ideas,support mainstream values,and spread excellent campus culture.H owever,the entertainment-oriented nature of impact videos,along with the Internet's over-commercialization,has resulted in a misalignment of the dissemination role of college student Internet celebrities.Based on the observed phenomena of such role misalignments,this paper employs the methods such as questionnaire surveys and example analyses to investigate the underlying causes of these issues,and then proposes strategies aimed at facilitating the value reconstruction of the dissemination roles of college student Internet celebrities:From the perspective of the influences themselves,they should prioritize quality content creation and position themselves as advocates of mainstream values;From the standpoint of universities and society,there is a need to enhance education and guidance of college student Internet celebrities to solidify the foundation of Internet cultural dissemination.
college student Internet celebritiesrole misalignmentvalue reconstructionvalues
万方数据
维普
