From the perspective of group identity theory,this paper aims to explore the influence of audience feedback on the job satisfaction of intangible cultural heritage performers.In this study,we used questionnaires to collect feedback from dif-ferent intangible cultural heritage performing teams,and analyzed it through structural equation modeling.It was found that au-dience feedback positively affected the job satisfaction of intangible cultural heritage performers through the group self-worth di-mension of their group identity,and performers'need for belonging played a positive moderating role between audience feedback and group identity.At the same time,audience feedback itself had a direct positive effect on the job satisfaction of performers.In order to improve the development quality of the intangible cultural heritage performance industry and the job satisfaction of per-formers,career planning and team awareness training should be provided for the employees;on the other hand,attention should be paid to the audience's opinions,and the repertoire should be innovated and improved according to the times and the audience's interest,so as to realize the living inheritance of intangible cultural heritage industry.
intangible cultural heritageaudience feedbackneed for belonginggroup identityjob satisfaction
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